GfK-Consumer-Pulse91

#MasterTheCrisis

Understand your consumer insights to identify opportunities and mitigate risks during the COVID-19 crisis and beyond.

GfK Consumer Pulse Report

Make informed business decisions during a time of crisis

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. Consumers are uncertain, anxious, and afraid. You are looking for ways to adjust to meet their sudden change in demands, needs, and emotional wellbeing.

Relying on our Consumer Pulse insights during the crisis allows you to better understand customers during this volatile time. This report allows you to #MasterTheCrisis by understanding consumer attitudes, behavior, purchase intent, media consumption, and more, both now and in the future.  We help you understand what impacts demand for your goods and services, as well as which sectors and channels present risks and which present opportunities so that you can respond with confidence and come out of the crisis stronger, better positioned, and closer to your customers than before.

We tackle the most pressing questions facing you during this period, including:

  • How to track consumers lifestyles and behavior changes
  • What consumers think and how their behavior changes week on week
  • Which products consumers use more and less
  • How the consumer purchase behavior is evolving
  • Consumer media consumption
  • How consumers anticipate their situation and behavior to be after the crisis

What’s included in the report

Once you purchase the report, weekly updates allow you to track trends over time, to quickly identify opportunities, and to manage potential risks early and effectively. You’ll receive:

  • Access to single country reports across 30 markets
  • An updated weekly deep dive to understand consumer perceptions, mood and behaviors over time
  • Detailed information about how informed consumers feel about COVID-19
  • Changes in consumers day-to-day life, purchasing patterns and media consumption
  • Forecast and respond to short and mid-term implications across every major industry
  • How to learn from other markets and what to anticipate next

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Here's a snippet of what you can expect from your report

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Interested in purchasing your GfK Consumer Pulse report?