GfK’s Coronavirus Recovery Pilot

Back to the shops: Decoding the next phase of consumer behavior

Unexpected trends are emerging almost weekly as markets edge towards the ‘new abnormal’ of the recovery phase, post-lockdown. Successful planning during these weeks of volatility depends on timely, accurate and competitive knowledge and understanding of the rapidly changing market dynamics.

Our Coronavirus Recovery Report integrates our unparalleled intelligence and insights on consumer sentiment, shopping behavior, retail performance and channel dynamics:

• Understand how the virus is driving seismic shifts in demand patterns
• Gain valuable insights from analysis of two weeks of opened stores in Germany
• Anticipate and plan for consumers’ purchasing behavior post-lockdown

The economic outlook is challenging. Make sure your business can prepare, plan and prioritize to come out of the crisis stronger, better positioned, and closer to your customers than before.