Get a complete view of the path to purchase with GfK Consumer Journey 


GfK Consumer Journey combines survey data with your point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions. We bring insight into who your consumers are and how and why they make decisions, helping you to achieve higher engagement and conversion through a data-inspired marketing strategy that targets your consumers in the right moment and with the right channel.

We can adapt this into a co-funding solution that connects clients’ needs to bring you more affordable insights.