Not only are consumers more willing to buy brands that they know, understand, and trust - they will even pay a premium for them. Understand how consumers view your brand, how it compares to competitors, and how much your brand image contributes to consumers’ choices online and offline with our brand solutions. Benefit from brand insights rooted in sales reality to better position or differentiate your brand, to understand where to invest in brand building campaigns, and to take market-led actions that will ultimately secure and/or increase your brand’s contribution.
We give you the who, what and how behind your brand – with insights on who your target groups are, what positioning will help you drive brand contribution with them, and how to best reach them. Our unique value-based tracking:
Competition is fierce. Companies that want to increase their market share need to monitor the health of their brands like never before. Our brand tools allow you to check changes and adapt strategies accordingly. We enable brand, sales, and marketing leaders to:
Some companies find it difficult to quantify how their brand contributes to business objectives. This can result in an under-investment in brand positioning, strategy, and understanding. Our insights show just how crucial your brand is so that you can justify allocating budget to brand activities. Did you know:
What brand type are you - and what does your brand need to do, to gain ground?
Our short video explains our brand framework, how we link brand perception with actual sales to gauge your ‘brand contribution’ and how we help you increase that contribution.
We strongly believe in the power of brand as a key to business success. That is why we develop all our brand elements to give a strong and consistent approach across all markets. But without tracking these elements, we cannot improve. By monitoring how our METRO/makro brands resonate and how our brand equity evolves in each local market, we are adapting, improving and galvanizing growth. We then use these rich local insights to refine our global strategy and amplify it locally - designing products, services and communications that are relevant to our target audience. By doing so, we provide additional value to our customers – independent businesses around the world while driving our sustainable growth. GfK has been a great partner for us. They invest in understanding our needs and objectives and provide us with a passionate, knowledgeable and expert team that works with us to create a highly successful brand tracker. We see our cooperation with GfK as an investment in our brand growth.