Watch the talk by Sean O’Neill, chief product officer at GfK, giving examples of how disruption is accelerating and explaining the benefits of businesses rethinking how they equip their teams to identify the important signals amongst the overwhelming market noise.
“Market dynamics have changed; organizations have to equip their teams to be much more agile"
“Cumulative Click & Mortar online sales grew 83% in first 31 weeks, while pure online players’ sales grew just 37%. Our new omni-channel reality demands that we equip teams to deliver much faster responsiveness, to defend and gain market share"
Key take-outs:
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