Peter Feld, CEO of GfK, outlines the reasons behind GfK’s partnership with IFA: Already rising disruption, hugely accelerated by lockdowns and social distancing, and the challenge of massive data overload swamping your teams. The solution? AI-powered data analysis to locate important signals within the noise.
“Companies making decisions based solely on instinct and experience will be out of business very soon. Decisions must be supported by trusted market intelligence. With trillions of data points out there, success depends on extracting relevant signals from the market noise faster than ever before"