The pandemic-triggered e-commerce boom has fast tracked the development of retail in China, specifically within the home appliances sector. In such unprecedented times, retail innovation is imminent in the highly competitive market. Further more, traditional retail models can no longer keep up with consumer's needs, especially with the Gen Z coming of age. This sophisticated segment expects rapid retail transformation and is the driving force for the consumer technology industry in today's era of digital transformation.
Get a preview of the report with the various chapters of the GfK China Home Appliances Industry white paper. Click on the images to download.
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| Chapter 1: The pandemic presented rare window of opportunity for retail innovation |
Chapter 2: The pandemic accelerates the digital transformation of the home appliances industry |
Chapter 3: A new era of innovative retail begins as channel dominance diminishes |
If you know how the digital intelligence transformation is revolutionizing business, you can win the future.
Download the full white paper for complete insights into the latest innovative trends and developments in the Chinese market, including the final chapter covering the outlook for China's home appliances market in 2021!