In times of digitalization & different needs of target groups:

Where and how to play NOW and TOMORROW?


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The Omni-channel Shopping is growing – the traditional retail has been challenged. Smartphone shopping, new ways of payment, click & collect services or virtual reality experiences have a direct impact on the business drivers and barriers of the future. How do different generations use new shopping formats? What do they need? What do they want?

The GfK Retail & Shopping Trend Report 2019 is telling you: Where and how to play NOW and TOMORROW? How do upcoming future shopping concepts resonate with shoppers? 40 slides will provide you with insights about shopping behavior and trends. Deep dives per generation offer you a glimpse into the future.

The target group and trend analyses are based on the globally syndicated trend study GfK FutureBuy conducted annually since 2015. We analyze the shopping behavior of 1,000 shoppers per country for 18 product categories.
is telling you: Where and how to play NOW and TOMORROW? How do upcoming future shopping concepts resonate with shoppers? 40 slides will provide you with insights about shopping behavior and trends. Deep dives per generation offer you a glimpse into the future.

The target group and trend analyses are based on the globally syndicated trend study GfK FutureBuy conducted annually since 2015. We analyze the shopping behavior of 1,000 shoppers per country for 18 product categories.

Report specifications:
• 40 slides
• Language: English
• Region: Germany, other countries available upon request
• Year: 2019
• Delivery: 1 week
• Investment: € 2,900

For further information, please download our teaser via the contact form or contact us personally.
Besides our trend report, we offer you customized analyses and consulting or instant access to our online reporting portal to run analyses on your own.

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Petra Süptitz
Petra.Sueptitz@gfk.com

T +49 911 395-3082