Understand the forces that

are transforming shopping –

in-store and online

Get a sample of 2020 insights from the
definitive omnichannel shopping study


COVID-19 has dramatically impacted shopping in almost every category – but it did not strike in a vacuum. The virus has accelerated or slowed transformative forces that were already in motion, from mobile-enabled shopping to click-and-collect to social media purchasing. 

The just-released 2020 wave of GfK’s FutureBuy® study – the definitive global study tracking the intersections of digital and physical shopping – gives a foundational view of these forces. Based on interviews with tens of thousands of shoppers worldwide, the research provides a longer-term view of developments that preceded the virus and are continuing to drive shopping behavior in the recovery period.

GfK is offering a sample report from FutureBuy® 2020, with many insights into today’s shoppers and channels. Just fill out the form at right to download your copy!

You can also watch a recent SIMA (Shopper Insights Management Association) webinar focusing on FutureBuy, featuring GfK’s Joe Beier and Sarena Gerard, by clicking on this link.