Maximizing your Best Buy profitability

How to optimize content with GfK Etilize using the Best Buy Product Data Management (PDM) System

Maximizing your Best Buy profitability

On-demand webinar

Join Best Buy and GfK Etilize for a lively discussion on how brands can increase sales and conversions with enhanced product data management (PDM).

Learn how GfK Etilize and BestBuy collaborated on the new BestBuy PDM process that provides optimized product content, including A+, on BestBuy.com.

Our panel will cover:

  • Key advantages of PDM for brands and products on BestBuy.com
  • The business case for PDM, including metrics on increased sales and conversions
  • How to easily and effectively implement PDM with GfK Etilize
  • What is enhanced, A+ product content and how it boosts your products

We’ll have time to answer questions from the audience. Come prepared for an informative discussion that will help you drive results with your brand.

Hosted By:

Lisa Naughton, Sr. Manager Omni-Channel Development and Growth, Best Buy 

Lloyd Wood, Sr. Enterprise Account Manager, GfK Etilize

Brian Hayes, E-Commerce Sales Executive, GfK

Watch the video: