Shoppers in a world of change: How disruption & innovation have transformed the purchase experience and FMCG

On-demand Webinar

In 2020, long-simmering shopping trends boiled over into the mainstream overnight – disrupting brand relationships and purchase patterns. From click-and-collect to cross-channel buying, some consumers went all-in with ecommerce, while others just added a mask and social distancing to their usual shopping routines. In an in-depth learning session featuring insights from GfK’s FutureBuy® and other studies, GfK experts will take on:

• emerging trends in purchase journeys - and how to meet shoppers halfway in 2021
• longterm implications of pandemic-inspired brand switching
• generational shifts in online versus in-person shopping

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