GfK Webinar: FMCG Outlook 

How to navigate ahead of the new normal

Recording and presentation available!

In this webinar we talked about where the market is headed, and how this path is being altered by COVID-19.

In our webinar you learned:

How major FMCG trends are developing while households slowly adapt to a new normal. We explored the strategic business effects of:

  • The changing face of the European consumer
  • New consumption patterns
  • Category developments
  • Shifts in shopping habits and media touch points

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