SpexAccess enables manufacturers to create and update product content in many ways utilizing existing workflow. The platform includes both structured product content and A+/rich content, enabling you to show your products in the best possible light in a brand consistent manner.
GfK Etilize is always trying to improve the look and feel of SpexAccess to make your product content syndication journey as smooth as possible. Here are some of our recently completed initiatives.
- Augmented reality
SketchFab and EyeKandy are 3D modeling platforms that publish AR content, viewable on any mobile or desktop device. Both are now live and available on SpexAccess, enabling customers to virtually view products in their own environment.
- Feature benefit bullets
These are a great, quick way to provide full coverage, improve user retention, and speed up buying decisions. SpexAccess enables you to receive these bullets from manufacturers or create/edit them manually.
- Product selector
Product selectors provide a simple-to-integrate web application that is rich in features and helps with analyzing your customers’ behavior through actionable stats and metrics. The GfK product selector enables a guided shopping journey on your channel partners’ sites, encouraging a buyer to quickly identify and purchase the product or solution they require. A selector enables you to highlight a product's attribute and includes a “buy it now” link to the partner’s cart. Click here to learn more.
Additionally, we have extensive plans for the future of SpexAccess. Here are some things we are working towards...
- Series level A+ and image hotspots
Image hotspots turn an image into an interactive experience, allowing you to reveal extended information or viewpoints. A+ pages tell a visual product story for the products you select. We plan to have both features available for application on multiple products at once.
- Product comparison tables
Comparison tables allow for an easy identification of various products’ features and benefits. These are most helpful when examining multiple attributes of a small number of products and can help your customers choose one that best fits their needs.
