
Decoding the new consumerism in 2022
A new world has emerged. Consumers across Asia are adapting and recovering to a new consumerism order amidst global unrest, and heightened economic pressures alongside newly adopted consumer choices and behaviors. Today’s leaders need to pivot their strategies– to better understand how to succeed in rapidly changing environments.
Hear GfK's Head of Marketing & Consumer Intelligence in APAC, Karthik Venkatakrishnan share insights from GfK's latest consumer study:
- Global consumer confidence and key areas of concerns
- Shopping trends, tech habits, and the state of today's consumers, including environmental attitudes and behaviors
- Emerging trends and key areas for brands to explore
Get actionable insights to pivot your strategy as the world recovers to new consumerism!