Consumer Outlook 2024

Year-end is fast approaching, and GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024. 

Join us for an interactive session to explore our latest findings and together, we’ll answer questions and look at the following topics: 

• Focus on the fundamental - Getting back to brand basics 
• Sustainability boost - The circular economy gains momentum 
• Technology saga – Leveraging our evolving relationship  
• Post Gen Z - Gearing up for Gen Alpha