Marketers have more information to draw from than ever before, and other organizational stakeholders look to CMOs for leadership in this crucial area. But the truth – as GfK discovered when it partnered with the CMO Council to interview chief marketers around the world – is that CMOs often lack access to the data they need and feel too little confidence in what they have.
Download the GfK/CMOC study to get the chief marketing officer perspective on:
- Meeting the need for speed and actionability
- Tearing down the walls of data ownership
- Focusing on proven data methods
- Trusting in the power of talent
- Keeping AI in perspective
Chief marketers today find themselves at the intersection of a variety of forces transforming the modern corporation. Could this be the CMO's big moment? How can they make the most of it?
Download this important guide today to get the CMO perspective on data-driven success.