Inflation, high gas prices, and the seemingly unending ascent of new vehicle prices have consumers on edge.
GfK’s 2022 Pulse of the Auto Industry report is designed to help all stakeholders understand what’s happening with car buyers today, and how to plan for the months ahead.
Inside, get fresh insights that cover:
- Consumer mood and new vehicle demand
- Who is driving today’s dramatic changes in the market
- Bitter Buyers – the longterm brand impact of paying above MSRP
- Industry Implications
This report uses online survey research leveraging GfK’s AutoMobility studies, the gold standard for keeping your pulse on the market. As the longest running automotive study in the U.S., GfK surveys 20,000+ new vehicle intenders each month.
