The Electric Vehicle Purchase Journey
Get a holistic view of EV consumers and the journey they take to discover, consider, purchase and advocate your auto brand.
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Accelerated by the pandemic, the automotive journey is increasingly digitalized, changing how buyers interact with OEMs and dealers. This especially rings true for the electric vehicle shopper.
GfK's Electric Vehicle Purchase Journey provides a full view of your auto shopper's path to purchase, beyond trigger to transaction.
Access this new study to understand: