A guide to building successful smartphone ad campaigns 

Even before the COVID-19 pandemic, mobile media were playing an increasingly powerful role in consumers’ lives – and in media budgets. But when it comes to ad creative, the smartphone environment demands a very different approach from traditional media platforms – TV, laptops, and PCs.

In an all-new guide, GfK’s Jon Brand (SVP, Marketing Effectiveness) draws on years of innovative ad testing to explore what works and what falls short in mobile advertising.

Applying GfK’s proven Ad Fit Optimizer (AFO) methodology, you will learn:

• how to address consumer ad fatigue
• receptivity differences between banner and video ads
• how to “hook” and “hold” viewers in a mobile world
• generational effects on ad engagement and tolerance

Download this invaluable resource today!