Preparing for the Next Normal: A Roundtable on Consumers and COVID-19

Returning to pre-COVID ways of being now seems less and less likely – so what will the “next normal” look like?

Join GfK and MRI-Simmons experts for a discussion on what we know about consumers today – and what it may tell us about life tomorrow. Using the latest insights from MRI-Simmons, GfK’s Consumer Pulse, and other up-to-the-minute insight sources, we explore:

• how consumers are emerging from a “locked-down” lifestyle
• what brands can do to adapt to the new ways of being
• whether consumers’ travel, shopping, and entertainment behaviors will shift back to old patterns
• which approaches to advertising and messaging are likely to resonate in the next marketplace

Webinar Series - COVID-19: What's Next for Consumers and Brands 

Check out the past webinars in our series: 

Developing Effective Ad Campaigns in the Age of COVID-19

As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times.  GfK’s Jon Brand and Melissa Sheila Garcia explore ways to

• tap into key themes of well-received campaigns responding to COVID-19
• monitor competitive online ad activity – even targeted “dark” marketing – during the pandemic
• get reliable insights on consumers’ reactions to brand creative
• maximize the short-term engagement – and long-term memorability – of ads

COVID-19: How Disruption Is Driving Consumer Transformation

In this webinar, GfK draws on the latest wave of data from its benchmark study of the current crisis – the Coronavirus Consumer Pulse – and provides context through our longitudinal Consumer Life trend research. This invaluable session explores

• major consumer trends that are being reinforced by the crisis
• habits and attitudes that are undergoing fundamental shifts
• how these developments will shape physical and digital lifestyles – and the types of products and services consumers will seek out in the future

New Insights for a Changing Consumer Landscape

Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. To help you understand where we are – and what might be coming next -- GfK experts share their latest insights. This session answers such key questions as:

• How is consumer behavior evolving over the course of the crisis?
• What do consumers expect from brands in this new environment?
• How is this experience impacting attitudes generally?

• Which behaviors seem more likely to become established?

Shopping During the Pandemic: How COVID-19 Is Transforming FMCG Buying Behavior

GfK’s National Shopper Lab – representing 96 million grocery and drug store shoppers – provides a near-real-time window on the effects of the Coronavirus at the cash register. In this session, we explore how this transformation is playing out in key FMCG categories – and what the implications may be for brand trial and loyalty.