On-Demand Webinar

Shopping During the Pandemic: How COVID-19 Is Transforming FMCG Buying Behavior

GfK’s National Shopper Lab – representing 96 million grocery and drug store shoppers – provides a near-real-time window on the effects of the Coronavirus at the cash register. We explore how this transformation is playing out in key FMCG categories – and what the implications may be for brand trial and loyalty.

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