COVID-19: New Insights for a Changing Consumer Landscape

Reaction to the COVID-19 virus is upending markets and consumer behavior everywhere. To help you understand where we are – and what might be coming next -- GfK experts share their latest insights.

Our session answers such key questions as:

• How is consumer behavior evolving over the course of the crisis?
• What do consumers expect from brands in this new environment?
• How is this experience impacting attitudes generally?

• Which behaviors seem more likely to become established?

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