tia-logo GfK Logo 2019-1

On-Demand Webinar

What the Data Shows: How COVID-19 is impacting the US tire retail industry 


As COVID-19 is transforming the tire marketplace, GfK’s POS retail panel provides a near-real-time window onto the effects of the crisis at the cash registers of tire dealers across the country.

On May 6th, the Tire Industry Association will talk with GfK US about its latest findings, including:

  • How has tire sell-out been impacted
  • The effect on tire pricing
  • How different tire segments are faring
  • Trends for Tier 1 brands


Zielasko TIA headshot  Dave Zielasko – Vice President, Marketing and Communications, TIA



Neil Portnoy  Neil Portnoy – Managing Director, POS Tracking (Tires – US), GfK

Stevens David  Dave Stevens – Vice President, POS Tracking (Tires – US), GfK