Report: Consumers react to the Amazon/Whole Foods deal


With its acquisition of Whole Foods Markets, Amazon hopes to take e-grocery – as well as meal delivery and other services – to new levels of success and convenience. But how do consumers – the people whose dollars will make or break this alliance – feel about AMZ buying WFM?

Are Whole Foods customers feeling optimistic? What about people who shop with both retailers? Does it seem like this new pairing will truly be a win-win?

Download our free report on a brand-new GfK survey of US consumers about this breakthrough moment in retail and e-commerce.

*Fill in the form to the right to download the report and to be informed of GfK news, insights and future events. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails.


GfK | 200 Liberty Street, 4th Floor | New York, NY, 10281 | (212) 240 5300

GfK Canada | 5700 Explorer Drive, Suite 104 | Mississauga, ON L4W 0C6 | (905) 277-2669