Consumer Values of the World

Personal values are the guiding principles in people’s lives. Access this report preview to discover how marketers can draw on values to develop products that meet consumer needs, create a stronger connection, and build long-term loyalty.

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Keeping up with the 2023 consumer
Join GfK Consumer Life as we check-in with today’s consumer and cover where brands and marketers should shift their strategies as we round out the year.
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