A guide to staying ahead in a fluid economy

Consumer Outlook 2024 Guide

How can brands successfully tailor their strategies to meet today’s consumer now, but also better connect in 2024? Tapping into recent research from GfK Consumer Life, this guide will explore 4 key focus areas for brands right now.

Consumer Outlook 2024 (Video)
Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
Download Report
Inform your 2024 insights
Access GfK Consumer Life's ready-to-use trend reports.
Download here