eBook: COVID-19: Seizing the opportunity to connect, serve, and innovate

With COVID-19 upending lives and economies, there is an opportunity—even an obligation—for companies to respond. In late March, three in four Americans told GfK that how companies behave today will impact future decisions about doing business with those firms.

To help companies of all types understand and rise to this extraordinary moment, GfK Consumer Life has assembled a brief report looking at key aspects of the crisis, including:

  • How consumers are reacting today
  • Possible long-term impacts on behavior and attitudes
  • How key brands are responding to the crisis
  • Lessons from past social upheavals

To get your copy of this essential and timely resource,
just fill out the form at right!

Key topic areas covered:

  • Health
  • Lockdown lifestyles
  • Shopping solutions
  • The economy