Consumer Outlook 2022

GfK Consumer Life Webinar

Plan with confidence: Consumer forces shaping 2022

On-Demand Video

As consumers navigate a world halfway between lockdown and “life as we knew it,” marketers wonder what 2022 will hold for their brands.

In this new learning session that draws on 25 years of trusted insights, Stacy Bereck and Eric Wagatha of GfK Consumer Life will share lessons learned from 2021 and identify key consumer trends essential to brand success in 2022. 

Our trends & insights cover:

  • Consumer confidence and mindset leading into 2022
  • Digital and analog trends shaping everyday life – from remote work to e-commerce
  • The prognosis for sustainability and responsibility
  • Gen Z coming into its own

Watch the video: