When wellness became wellbeing

The future of health disruption in a crisis-driven world

A GfK Consumer Life ebook

by Rachel Bonsignore

Health was a critical issue to Americans long before COVID-19 – but the pandemic has brought emerging wellness trends into sharp relief. From telehealth to Pelotons – recognizing and leveraging the forces driving consumer behavior today is crucial to smart planning in the health sector.

In this new ebook, Rachel Bonsignore of GfK Consumer Life takes an in-depth look at such essential trends as

  • proactive and DIY health
  • tech and wellbeing
  • the mainstreaming of mental health
  • the new natural brands

Download your copy of this essential reference now!

Bonsignore is Senior Consultant at GfK Consumer Life, helping major brands leverage consumer trends to sharpen their product and marketing strategies.

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