eBook: Sustainability and COVID-19
How today's crisis will shape tomorrow's environmental concerns
From sanitary wipes to walks in the park -- the Coronavirus crisis is remaking Americans' relationship to the world around them. In this new ebook, Tim Kenyon of GfK Consumer Life looks at the state of environmentalism in the US, how people are already changing their habits and beliefs during today's lockdown, and whether this unprecedented crisis will give Americans new passion for sustainable behaviors and attitudes.
Kenyon has been helping global brands track environment-related trends for over 13 years. In this new handbook, he draws on two decades of Consumer Life research to provide guidance for business of every kind.