The turmoil of 2020 – from COVID-19 to social protests – has raised the stakes for brands and CSR. At a time when everyone is trying to pitch in and give back, finding your authentic social purpose and voice is essential – because consumers are watching more closely than ever.
GfK’s guidebook for “citizen brands” draws on a variety of GfK studies, plus the expertise of our brand experts, to deliver clear recommendations in uncertain times. This practical handbook explores
- What consumers expect from brands today
- The connections between causes and brand equity
- Generational and cultural differences in brand attitudes and expectations
- The importance of employee relations to consumer connections
To download our new eBook, fill out the form at right!
