GfK @ CES 2020
Building trust in tech for the generations
As connected devices flood the market, consumers worldwide are rightfully cautious of who to trust with their personal information. At CES 2020, Eric Wagatha (GfK Consumer Life) and Karen Ramspacher (MRI-Simmons) took the stage to share what we know about the current state of consumer trust, and offer data-driven ideas on how to cultivate trust among increasingly skeptical consumers of all ages.
At the end of this hour-long presentation, you'll understand
- Why consumers are more guarded than ever with their trust
- How to meet consumers' high expectations for privacy and security
- Where to share the messaging that your brand cares about their concerns