Expand Your Understanding of Today's Shoppers
Deliver what they want and need every time.
Today’s consumers have come to expect the best – products tailored to their needs, websites that anticipate their clicks, and shopping experiences that are nearly seamless. What does it take to satisfy – even thrill – these extra-savvy customers?
Brands and retailers need to study and understand them from every angle, tapping into a variety of data streams to capture a multidimensional view of actions, motivations, and even unspoken needs.
In this video, GfK will show how you can discover not just what your consumers are buying, but why.
- What might make them newly loyal to your brand, or leave it behind?
- Are you delivering a turnkey shopping experience, online and in store?
- How can you reach your most important targets more efficiently with discounts and key brand messages?
Featured Expert: Neal Heffernan, EVP, Shopper & Retail Strategy, GfK