Best Brands Awards 2021

Serviceplan and GfK share a passion: Building Best Brands.

Brands that exhibit high performance on both a financial and emotional level. Brands with success stories that prove that you can be successful at any time, thanks to relevant insights and innovative brand concepts. These are the brands that the Best Brands Awards celebrate.

Crucially, the consumers are the judges in these awards.

350 brands from 21 sectors were researched by GfK to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 5,000 Belgian respondents.

Alcoholic Drinks, Automotive, Beer, Beauty Products, Consumers Electronics, Do-It-Yourself, Domestic Appliances (major), Domestic Appliances (small), Energy, Financial Services, Fuel, Food, IT, Insurances, Non-alcoholic Drinks, Pet, Pet & Hobby retail, Retail Food, Retail Hi-Fi Electro, Telecom, Telecom Operators.

The selection of winners is based on 2 main criteria: "Share of Wallet" and "Share of Soul" that present the economic success versus the attractiveness of a brand.

Interested in the winners of this year's Best Brands Awards?

Request more information by submitting the form.