Introducing your newest model to consumers can be a make-or-break moment for your brand – so you want to be sure you have the right data and insights at your disposal to assure success.

What does it take to be truly prepared in today’s world of unlimited touchpoints – and quickly changing consumer needs? In a fast-paced, highly interactive learning session, you’ll discover five essential metrics that every auto brand needs to launch lucrative new products in a world of huge uncertainty.

GfK – the Auto industry’s leader in brand metrics – and social media measurement pioneer BrandTotal will cohost this up-to-the-minute look at such key areas as

• getting true assessments of your awareness and consideration with intenders
• capturing a full look at competitive activity when over 50% of social advertising is “dark” – invisible to conventional measurements
• obtaining an early read on social media reactions to your messaging and campaign
• ensuring the ads for your new model align with your brand & launch thematic goals