Understanding your Shoppers in APAC

On demand webinar

Advancing technology is continuing to revolutionize retailing and the shopping process. Do you ever wonder how consumers' shopping habits and attitudes are evolving and what will the future of shopping be like? 

For instance, 

  • What kind of shopping tasks are shoppers conducting on their smartphones?
  • What are the factors driving online and offline purchases?
  • How receptive are APAC shoppers towards mobile payment today?
  • How are consumers engaging brands on social media?

Access the Understanding your Shoppers in APAC on demand webinar, where GfK's Shopper expert shares the latest shopping trends across the region, based on findings from the latest GfK FutureBuy study.

If you have any questions, please contact apac@gfk.com


Since 2013, GfK FutureBuy® has been providing one of the most robust perspectives in the shopper space with an in-depth look at 18 product categories across 35 diverse countries, including 11 markets in Asia Pacific. Each year, we add key topics to help you plan and prepare for tomorrow, such as the role of social media, showrooming, privacy and omnichannel.