Gen Z is entering the workforce and consumer market in droves every year. They are, quite literally, the future. Millennials are a huge generation entering their prime earning and spending years, with many new experiences ahead of them.
These two generations represent more than 50% of the global population, making them important cohorts from brands to understand. Yet, they continue to defy expectations as consumers.
This preview report looks at several dimensions of these generations, including:
- Gen Z and Millennials at the global and regional level
- Their values, needs and views of the future
- Common misconceptions that marketers should avoid
- How brands can connect with them as consumers
Don’t let past assumptions derail your strategies around Gen Z and Millennial consumers. Access this preview report from GfK Consumer Life, the most comprehensive consumer trend & prediction study in the world.
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