GfK whitepaper:

4 post-lock-down moves to get your sales rolling in traditional retail

The impact of the COVID-19 virus on the economy and the related shutdown caught many retailers as well as manufacturers off-guard. Although retail is currently in a phase of ‘re-opening’, the threat of a second shutdown is still omnipresent. In this paper, we will describe some key sales trends of major categories in the new playing field and highlight some ‘moves’ to increase your chances for success.

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Sarah Bones                                    Ronald Ring
sarah.bones@gfk.com               ronald.ring@gfk.com

T +49 911 395-2748                T +49 911 395-4338