360° Shopper insights:
Fill consumers’ shopping baskets and carts
Today’s shoppers are overwhelmed by choice. How can you ensure that you upgrade one-off shoppers to regular or repeat customers?
The key lies to understanding the decision-making process, and how to influence it. In this guide to filling the shopping basket, we reveal:
- how to optimize your store to maximize sales per visit
- how to boost shopper visits
- how to upgrade one-off shoppers to regular purchasers
- the importance of organizing your store by need states rather than categories
- the role of convenience and why it should drive your customer’s journey
For more information on how to achieve growth at a shelf, category and store level, download our free guide to filling shoppers’ baskets.