Whitepaper: Best practices in mobile-first design


As people’s reliance on mobile devices continues to grow, it is essential that researchers put respondents and their smartphones at the center of questionnaire design. This means rethinking every aspect of the survey experience, from look and feel to wording to use of emojis and other symbols.

GfK experts in mobile-first research have put together a comprehensive guide to this new approach, defining best practices and offering specific examples and helpful screenshots. Our whitepaper is like an instant course in survey design for the 21st century.

Download our whitepaper to find out more about optimizing mobile-first surveys!


*Fill in the form to the right to download the sample report and to be informed of GfK news, insights and future events. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails.

GfK | 200 Liberty Street, 4th Floor | New York, NY, 10281 | (212) 240 5300
http://www.gfk.com/en-us/

GfK Canada | 5700 Explorer Drive, Suite 104 | Mississauga, ON L4W 0C6 | (905) 277-2669
http://www.gfk.com/en-ca/