Whitepaper: Best practices in mobile-first design

As people’s reliance on mobile devices continues to grow, it is essential that researchers put respondents and their smartphones at the center of questionnaire design. This means rethinking every aspect of the survey experience, from look and feel to wording to use of emojis and other symbols.

GfK experts in mobile-first research have put together a comprehensive guide to this new approach, defining best practices and offering specific examples and helpful screenshots. Our whitepaper is like an instant course in survey design for the 21st century.

Download our whitepaper to find out more about optimizing mobile-first surveys!

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