White paper: Optimize your
below-the-line marketing spend

Are you making the most of your trade marketing spend?

From the store to promotions, pricing to distribution, getting it right is vital. Our interactive white paper explains how you can boost your POS data with competitive intelligence on your activities in-store, online or via print advertising.

We discuss three key ways to increase return on investment of your retail marketing:

1. Maximize your presence in-store
2. Ensure your products draw attention
3. Be price competitive

Find out how to stay ahead of the competition and optimize your marketing spend with this must-read white paper.