White paper: Measuring multichannel marketing - Pharma plays catch-up
Multichannel marketing and customer engagement are not fads. Professional customers and consumers now decide where, when and how they engage with marketers, not the other way around.
Speakers at the recent eyeforpharma Barcelona conference described how organizations are now engaging via more relevant experiences and channels, yet the measurement frameworks for multichannel marketing are behind the curve. Learn how to implement the right measurement framework for your multichannel engagement strategies.
Download our white paper on multichannel marketing
- learn how Rx multichannel marketing is more than optimizing messages and channels
- understand the tips and traps of multichannel marketing in Rx
- gain insights into best measurement practices
Build the right measurement frameworks to guide your multichannel initiatives!