What will media currencies look like in 5 years’ time?

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GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Participants included: digital platforms Google, Facebook and Oath; global ad agencies Publicis and Dentsu; media owners from broadcast TV and digital; a programmatic audience platform; a national advertising association and a large national JIC.

  • Will we see the rise of the “Super JIC” as reinvigorated, neutral data arbiters?
  • Or will “chaos” replace order, with data being controlled by different competing entities?
  • Or can technological self-regulation of data, likely in the form of an adaptation of Blockchain technology, provide a workable solution?

See what lies ahead from our gathering of media experts. Download our free white paper to discover what media currencies will look like in 5 years’ time.

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