Webinar: "Master the different elements of your media mix using store-level sales data"
Tuesday, June 27, 11am CEST
Join us for our 45-minute webinar at 11 am (CEST) on 27 June 2017 when we’ll share in detail our five-step program – the why, what, where, when and how – for improving your media effectiveness and optimizing your media spend.
Using case studies, we’ll show you how, by combining your store-level sales data with marketing mix modeling, you can judge the contribution that each media makes to your bottom line.
You’ll learn how to juggle the different elements of the media mix and maximize their performance so that they deliver a greater return on investment.