Free on demand webinar: "The revolution: Dads of today and tomorrow"

Part 2 of our webinar series, Moms and Dads: The new contract

As we explored in part 1 of our webinar series, we are now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.

Now in Part 2 of this GfK webinar series, which originally took place on June 15, you will learn about how macro-drivers and marketplace trends are impacting dads – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.

What you will take away from this session:

  • The revolution that is happening with dads. What does their increased role in the household and with parenting mean for brands.
  • Why dads are not the new moms. But what does it mean to be a man and a father when gender roles have been blurred. How are dads different from Moms?
  • Marketers responsibility to portray dads in a realistic fashion, without patronizing
  • A look ahead to the dad of the future – how the next generation of dads will be different

Our insights will be applicable across a variety of industries – including consumer products, food, health, retail, technology, automotive, financial services, media, travel and hospitality.

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About the presenters:

Jola-Burnett.jpg  Jola Burnett
A mom of two, Jola consults with a wide-cross section of GfK’s clients looking to understand consumer trends in the United States and abroad.  In addition to representing GfK at many conferences (TMRE, Media Insights Conference, and AMA), Jola is also a columnist for MediaPost where she focuses on key consumer trends impacting Moms.
Jola is fluent in Polish and Russian and holds an MBA from Pace University, with a dual major in Marketing and Finance; a BA in English and American Literature from the University of Wroclaw; and a BA in American Literature from the State University of New York. 

Tim-Kenyon.jpg  Tim Kenyon
A Dad of two, Tim consults with Fortune 500 Companies, Governments, and Non-Profits looking to understand the public’s attitudes towards a range of consumer trends through GfK’s Consumer Life Global and US studies. As a result of this trends work, Tim has been quoted in many top tier media outlets including American Public Media’s Marketplace Report, MSNBC, and the Financial Times.
While studying Environmental Economics at Rutgers University, Tim was a Graduate Fellow at The Eagleton Institute of Politics and an instructor for the class “Economics, People, and The Environment.”

 

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