Free on demand webinar: The next evolution: Moms of today and tomorrow

Part 1 of our webinar series, Moms and Dads: The new contract

We now are entering "the next evolution" of parenting, with new forces impacting the roles of Moms and Dads. Record stress levels, the gig economy, and tech disruptions are ushering in dramatic changes in what today’s Moms and Dads feel, do, expect, and wish for.

In Part 1 of this GfK webinar series, which originally took place on May 11, you will learn about how macro-drivers and marketplace trends are impacting Moms – new insights to inspire your thinking around product/service innovation, branding, and shopper trends.

What you will take away from this session:

  • a clear picture of today’s Moms, focusing on different segments within this evolving group (e.g., first-time Moms, younger vs. older)
  • a look ahead to the Mom of the future – how the next generation will be different
  • an understanding of the new gender roles and their impact on parenting, chores, and purchase decisions

Our insights will be applicable across a variety of industries – including consumer products, food, health, retail, technology, automotive, financial services, media, travel and hospitality.


About the presenters:

Jola-Burnett.jpg  Jola Burnett
A mom of two, Jola consults with a wide-cross section of GfK’s clients looking to understand consumer trends in the United States and abroad.  In addition to representing GfK at many conferences (TMRE, Media Insights Conference, and AMA), Jola is also a columnist for MediaPost where she focuses on key consumer trends impacting Moms.
Jola is fluent in Polish and Russian and holds an MBA from Pace University, with a dual major in Marketing and Finance; a BA in English and American Literature from the University of Wroclaw; and a BA in American Literature from the State University of New York. 

Tim-Kenyon.jpg  Tim Kenyon
A Dad of two, Tim consults with Fortune 500 Companies, Governments, and Non-Profits looking to understand the public’s attitudes towards a range of consumer trends through GfK’s Consumer Life Global and US studies. As a result of this trends work, Tim has been quoted in many top tier media outlets including American Public Media’s Marketplace Report, MSNBC, and the Financial Times.
While studying Environmental Economics at Rutgers University, Tim was a Graduate Fellow at The Eagleton Institute of Politics and an instructor for the class “Economics, People, and The Environment.”