Webinar recording: Three steps for building a successful pricing strategy

 

In this 45-minute webinar recording, two of our top pharmaceutical and pricing market access experts will preview the challenges inherent in building a successful pricing strategy. And they will take a deep dive into the new approaches to pricing opportunity assessment in general terms, supplemented with examples and case studies:

  • GfK experts Sasha Richardson and Marco Rauland will explore why traditional pricing research struggles to identify the true pricing potential of new products
  • They will share how to apply a multi-criteria decision framework to reveal the real price driver

Key takeaways for attendees: Understand the benefits of a holistic, multi-stakeholder approach to drug pricing and the necessary steps for building a successful pricing strategy.

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