Free on-demand webinar:

The Future of Shopping in Australia

With the constantly evolving retail landscape, it is crucial for brands and retailers to have deeper understanding of the consumer psyche to remain competitive.

Access the on-demand webinar for in-depth insights into the latest shopping behaviour of Australian shoppers.

• How much time do Australian consumers spend on online shopping today, and which group does this more often than others?
• Which popular shopping tasks are they engaging in on their mobile phones?
• How important are the various online and offline touchpoints in the shoppers' buying decision?
• What is the role of social and how does it impact a consumer's buying decision?

About the presenter:

Norrelle Goldring is the APAC Shopper Lead at GfK and Board Director of POPAI ANZ. She is a shopper marketing and shopper insights industry thought leader with 20 years of experience in category, channel and shopper in CPG/FMCG and retail, and 15 years' experience in specialist shopper research. Norrelle specialises in understanding how and why people shop, in order to improve shopping experiences.

About GfK FutureBuy:
Since 2013, GfK FutureBuy® has been providing one of the most robust perspectives in the shopper space with an in-depth look at 16 product categories across 20 diverse countries, including Australia. Each year, we add key topics to help you plan and prepare for tomorrow, such as the role of social media, showrooming, privacy and omnichannel.