Webinar recording: The compelling story of healthcare professionals’ brand recommendations


In this 45-minute webinar recording, GfK’s experts Christian Reuschenbach and Tom Hartley will share innovative approaches that can help drive recommendation behavior by healthcare professions across global markets.

Why attend?

It’s been demonstrated that HCP brand recommendations drive consumer health purchases. So if you are a marketer interested in what is the best way to manage both your expert marketing and sales force activities to generate more recommendations, don’t miss this session.

You’ll learn firsthand the actionable framework developed by our experts that can help measure and manage the growth of your consumer health brands.