Free on demand webinar: Who is the online pet shopper? Fusing attitudinal & behavioral data to optimize your omnichannel strategies

Food & Treat Dollar Sales in the Pet Specialty Channel reached $8B in 2016, creating growth opportunities across multiple channels. The challenge is how to optimize omnichannel strategies to grow your customer base and leverage digital to ensure it meets evolving customer needs.

In this webinar, which originally took place on November 1, 2017, Natasha Stevens, EVP, Digital Experiences and Data Integration, will:

  • Share insights on pet shopping attitudes, digital behaviors and purchase motivators through a comparison of two retailers
  • Illustrate the online pet shopper profile through analysis of fused attitudinal and digital behavioral data from GfK MRI and KnowledgePanel Digital to help you strengthen your digital strategy

*Fill in the form to the right to view the webinar recording and to be informed of GfK news, insights and future events. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails.


GfK | 200 Liberty Street, 4th Floor | New York, NY, 10281 | (212) 240 5300

GfK Canada | 5700 Explorer Drive, Suite 104 | Mississauga, ON L4W 0C6 | (905) 277-2669