Free on demand webinar: Who is the online pet shopper? Fusing attitudinal & behavioral data to optimize your omnichannel strategies


Food & Treat Dollar Sales in the Pet Specialty Channel reached $8B in 2016, creating growth opportunities across multiple channels. The challenge is how to optimize omnichannel strategies to grow your customer base and leverage digital to ensure it meets evolving customer needs.

In this webinar, which originally took place on November 1, 2017, Natasha Stevens, EVP, Digital Experiences and Data Integration, will:

  • Share insights on pet shopping attitudes, digital behaviors and purchase motivators through a comparison of two retailers
  • Illustrate the online pet shopper profile through analysis of fused attitudinal and digital behavioral data from GfK MRI and KnowledgePanel Digital to help you strengthen your digital strategy

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